When locals ask ChatGPT and Google AI who to call, we help get your business named.
Paul Sales, Founder
Based on reviews and reputation, I'd recommend:
AI doesn't name you.
It recommended your competitors in your town. You weren't in the answer.
Example AI answer
Works with your existing setup
Works across ChatGPT, Gemini, Google, WordPress, Wix, Squarespace and Google Business Profile.
Paul Sales Founder, Findable · About Findable
Why I built Findable
We build you a new website and improve the evidence AI reads, so your business is clearer and easier to recommend, and we measure AI's answers before and after so you can see the difference.
Paul Sales Founder · About Findable
Counted 23 October 2026: distinct UK business audits with AI answers from ChatGPT and Gemini. See the research
What we build
Fast, professional websites designed to turn visitors into customers, perform well in Google, and give AI systems clear information about your business, services and locations.
A page for every service you offer So AI can match you to the exact job someone asks about.
Every word readable by AI crawlers Your content sits in the page itself, not hidden behind scripts.
Clear facts AI can repeat What you do, where you work and how to reach you, stated plainly.
Services and areas linked together So search engines and AI see how your business fits together.
Checked against real AI answers We ask ChatGPT and Gemini about you before launch and after.
How it works
We measure, we build, we re-measure, then we keep improving.
We ask ChatGPT, Gemini and Google what your customers ask, and record who gets named. That's your baseline.
We check everything an AI reads about you: your site, your Google profile, your details.
We find the questions you can actually win, and build pages AI can quote for them. Targeted, not random.
At week four we re-run the exact same questions and show you the before and the after.
What you receive
A report before we start and another at week four, on the same questions, so you can see exactly what changed.
We improve AI visibility or you get your money back.
Judged at about four weeks on the same questions.
How it works
We asked AI the kinds of questions customers ask when they're looking for a plumber, and checked how often Thornbeck Plumbing & Heating came up.
When we asked AI "plumber in Kettering", it recommended Halewick Plumbing, Bridgeford Heating, Ashcombe Plumbing and others. Thornbeck Plumbing & Heating wasn't mentioned at all.
ChatGPT. Thornbeck Plumbing & Heating was never named.
We re-asked the same questions, four weeks later, and checked how often Thornbeck Plumbing & Heating came up.
When we re-asked "plumber in Kettering", it now recommended Thornbeck Plumbing & Heating alongside others.
ChatGPT. The same question, the same scan, four weeks apart.
After week four the work carries on. We keep looking for ways to help customers and AI find you, make the improvements worth making, and send you a concise monthly update on what we measured and what we did.
Monitor
We keep checking how AI answers for your trade and towns.
Spot openings
Real new questions and places you could be named, not guesses.
Improve
Your service and area pages, and the wider public evidence about you.
Update monthly
What we measured, what we did and what comes next, including when nothing has moved.
The monthly update is separate from the week-four re-measurement, which is the one the guarantee is judged on.
The guarantee
Measured before and after, on the same questions. Here is exactly how it works.
How often ChatGPT and Gemini name your business across the questions your customers ask, in your town and the other areas you want work from. Recorded before any work starts.
28 days after your baseline audit, on exactly the same questions and the same engines. The baseline is taken once you have given us the access we need.
Email us within 7 days of the date we send your four-week audit results and we'll refund everything you have paid us. On a monthly plan no monthly payment is taken until that window has closed. Any increase counts: if even one more answer names your business at the re-measurement than at the baseline, the number has gone up.
How to claim is on our refunds page, and the full terms are in our Client Service Agreement.
What it costs
A clear starting point, ongoing improvements and results you can measure.
We improve AI visibility or you get your money back.
On both plans, judged four weeks after your baseline on the same questions. How it works
Findable Complete: £99 today, then 11 monthly payments of £99 (£1,188 in total).
Findable Essential, pay in full: £499, one payment.
Findable Essential, 6 months: £99 today, then 5 monthly payments of £99.
Findable Essential, 12 months: £99 today, then 11 monthly payments of £49.99.
On the monthly plans, all the payments in your plan are a minimum term. Monthly payments start the day after your refund window closes, 7 days after we send your four-week audit results (normally 36 days after your baseline audit), so no monthly payment is taken while you can still claim a refund.
The website transfers to you once your final payment has cleared (on Findable Essential paid in full, once your payment has cleared). Hosting is included while you are paying, or for 6 months from when the website goes live on Essential paid in full. After that, £29.99 a month Hosting and Maintenance is optional and only starts if you separately choose it. Full pricing
The website we build, and our work on it, stay owned by Findable until your final payment has cleared, then they transfer to you. Your domain is always yours.
Questions
Whether AI assistants name your business when someone asks them for your trade in your town. People now ask ChatGPT, Gemini and Google's AI Overview "who's the best plumber near me" and get a few names back, not ten links. AI visibility is being one of those names. The discipline is sometimes called generative engine optimisation (GEO) or answer engine optimisation (AEO); we just call it getting named.
SEO earns you a position in a list of links. AI visibility decides whether you exist in an answer. The overlap is real, because AI engines read much of what search engines read, but the levers are different: AI cites the sources it trusts and names businesses it can understand. Our own measurements show what it reads varies by trade, which is why we measure your market first instead of applying a generic checklist.
No one can promise what ChatGPT says, and we don't. What we do promise is the measurement, with money on it. We measure how often AI names you before we start, and 28 days after that baseline we ask the same questions on the same engines and measure again. If that number has not gone up, you can claim back everything you have paid us within 7 days of the date we send your four-week audit results. Our method is published step by step on our methodology page and our research is public, so you can see exactly what we do and exactly how we count it. The full promise is written out above, under The guarantee, and the refund terms are on our refunds page.
Your baseline lands first, once you have given us the access we need and before we change anything. Then we do the work: pages, your Google profile and consistency fixes, over the following weeks. The re-measurement is 28 days after your baseline: same questions, same method, so the before and after is like for like. AI engines take time to re-read sources, which is why we do not re-measure sooner.
About twenty minutes. Your business details, what makes you different, and ideally access to your Google Business Profile so we can fix what it says at the source. If you'd rather we start without access, we can, and we'll tell you what that limits.
Normally not. If we're building you a new website, your business needs to own or control its domain name and be free to point it at the new site. If an agency owns or controls the domain, you'd need to get control of it first. You're responsible for checking your agreement with them (notice periods, fees and who owns the site), and we can't advise on that agreement. If you're unsure, we'll check the setup with you before going any further. The new site is built independently: we only reuse material your business owns or is allowed to use.
We re-run the exact questions from your day-0 baseline and send both reports side by side: what AI said before, what it says now. Whatever the result is, you see it. That report is the evidence the guarantee stands on.
We keep working for the rest of your plan. On Findable Complete we also reply to your Google reviews, keep your Google Business Profile and directory listings up to date, make changes to your website within reason and run a monthly AI visibility audit. On the monthly plans, monthly payments start the day after your refund window closes. The window is 7 days after we send your four-week audit results (we send them 28 days after your baseline audit), so your first monthly payment is normally 36 days after your baseline. The work covers monitoring visibility, finding new opportunities, improving pages and keeping them visible over time. Each month you also get a short performance update: what we measured, what changed, what we did and what comes next, including when nothing has moved. It is separate from the four-week re-measurement the guarantee is judged on. Your new website is included. The website transfers to you once your final payment has cleared (on Findable Essential paid in full, once your payment has cleared). Hosting is included while you are paying, or for 6 months from when the website goes live on Essential paid in full. After that, £29.99 a month Hosting and Maintenance is optional and only starts if you separately choose it.
Then the four-week report shows that, plainly. Email us within 7 days of the date we send your four-week audit results and we'll refund everything you have paid us. A valid claim refunds everything you have paid us and ends the agreement, with nothing further to pay. On the monthly plans no monthly payment is taken while your refund window is open. Any increase counts: if even one more answer names your business at the re-measurement than at the baseline, the number has gone up. Our refunds page spells it out in full.
Our own measurements: 1,300+ UK local businesses audited in nearly 300 UK towns, and 57,000+ sources ChatGPT and Gemini cited in their answers, using the questions real customers ask. Counted 23 October 2026: distinct UK business audits with AI answers from ChatGPT and Gemini. The full findings, including what surprised us, are on our research page at /research. We publish it because the argument for measuring first is the data itself.
Two plans. Findable Complete (recommended), £99 a month for 12 months (£1,188 in total): a new AI-optimised website we build, host and manage, with your baseline and four-week audits, plus replies to your Google reviews, your Google Business Profile kept up to date, your business listed and kept accurate on relevant directories, changes to your website within reason (fair use: small edits, not rebuilds) and a monthly AI visibility audit. Findable Essential: an AI-optimised website, plus a baseline AI visibility audit and a four-week audit to measure the change. Pay £499 once, £99 a month for 6 months, or £99 to start then £49.99 a month (12 payments in total). The website transfers to you once your final payment has cleared (on Findable Essential paid in full, once your payment has cleared). Hosting is included while you are paying, or for 6 months from when the website goes live on Essential paid in full. After that, £29.99 a month Hosting and Maintenance is optional and only starts if you separately choose it. On the monthly plans, monthly payments start the day after your refund window closes. The window is 7 days after we send your four-week audit results (we send them 28 days after your baseline audit), so your first monthly payment is normally 36 days after your baseline. The website is included in the price. If the number has not gone up at four weeks you can claim back everything you have paid. We build, host and manage your new website, and the website and our work on it become yours once your final payment has cleared. Your domain is always yours.
It's where we can host your site instead of ordinary hosting. Rather than sitting on one rented server, your site runs across many computers at once, so there are no traditional servers or databases to hack and nothing to update. To you and your customers it's an ordinary website on your own domain; it just lives somewhere different. It's an option, not the default.
Why this works
Unclear evidence: AI names whoever the directories and competitors describe best.
Clear evidence: your own site gives AI something to name you from, and we measure whether it does.
Your website is the clearest source about your business that you control.
We make it say clearly what you do, where you work and why to trust you.
It is not the only thing AI reads, but it is the part you decide. We make sure it clearly explains what you do, where you work and why you’re credible, then strengthen the wider public evidence around it, and measure whether your AI visibility changes.
AI answers from what it can read. To name you for a job in a town, it needs a page that says, specifically, that you do that work there, and for most local businesses no such page exists anywhere. That absence is the whole problem: with nothing of yours to read, AI has nothing of yours to name, so it falls back on the nearest thing that does have a page for every trade in every town, which is a directory. That is why the same directory (Checkatrade) appears in 457 of our 493 plumber audits. The engines also differ from each other, and from trade to trade, in how much they lean on directories versus businesses’ own sites, which is why we measure your market before changing anything rather than applying one rule to everyone. Clear pages of your own give AI something of yours to read. None of it guarantees a mention; the re-measurement is how you find out.
These are our own measurements: 1,300+ UK local businesses audited in nearly 300 towns, and 57,000+ sources ChatGPT and Gemini cited in their answers. Counted 23 October 2026: distinct UK business audits with AI answers from ChatGPT and Gemini. Read how we measured it · See the methodology · AI visibility services · For local businesses · ChatGPT visibility · Google AI visibility · AI SEO services · GEO services · See pricing · About Findable.
And in our own citation counts, after the directories, the most-cited sources are firms’ own websites, not more directories. That is clearest in locksmith audits, where the three most-cited non-directory sources were locksmith firms’ own sites. The businesses AI keeps naming are the ones with pages of their own for it to read.
Yext, a separate company, found the same pattern at scale: it analysed 6.8 million AI citations for local queries and reported that 86% came from sources the business already controls. The largest single share of those, 44%, was the businesses’ own websites. That study is theirs, not ours, and Yext sells listings management. See the note below.
Source: Yext, 6.8 million AI citations from location-specific queries across ChatGPT, Gemini and Perplexity, July–August 2025. First-party websites 44% plus listings 42%. Yext sells listings management, so this is vendor-interested research; it is used here as a supporting figure only, never a headline one.
Free check
We ask the AI engines for your trade in your town, the way a customer would, and email you what they said: who gets named, and whether you're in the answer at all.
If the answer already names you, we'll tell you that too. Not everyone needs us.