AI SEO for businesses that want to be found by AI
AI SEO is the work of making a business easier for AI-powered search and recommendation systems to understand, verify and confidently name. Traditional SEO still matters; AI SEO builds on it while measuring whether AI systems actually name the business.
The short answer
AI SEO makes the business easier to understand
AI-powered answers need usable evidence about who a business is, what it does, where it works and why it is relevant to a question. Findable improves that evidence and measures whether the business is named. It does not promise a hidden score or control an AI system.
Read the wider AI visibility guide or see the local-business context.
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What is AI SEO?
AI SEO is the work of making a business easier for AI-powered search and recommendation systems to understand, verify and name in an answer. It builds on the same foundations as conventional SEO, a crawlable site, useful pages, clear business information, and adds one further question: does an AI system actually name the business when a customer asks?
AI SEO is a commonly used label for optimisation around AI-generated answers, conversational search and recommendation experiences. It is not one official industry definition. Related terms include AI visibility, GEO (generative engine optimisation) and AEO (answer engine optimisation); the terminology overlaps, while the practical question remains whether an AI system can understand and name the business.
- AI visibility
- GEO
- AEO
- AI SEO
What is the difference between AI SEO and traditional SEO?
Traditional SEO earns a position in a list of results. AI SEO adds a further question: can an AI system understand the business well enough to name it in an answer? The foundations overlap and neither replaces the other; the measurement is different. Better technical SEO and useful content can help AI systems read a site, but search ranking alone does not guarantee an AI recommendation.
A practical framework
What AI systems need to understand
These are practical information relationships, not official published ranking factors. Findable tests the evidence available for the market instead of claiming that one change guarantees a result.
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WHO
A clear, consistent business identity that distinguishes the company from similar names.
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WHAT
Specific services or products described in useful, crawlable content.
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WHERE
Accurate locations and service areas, without unsupported geographic stuffing.
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WHY THIS BUSINESS
Relevant evidence and sources that help explain why the business fits the customer's question.
Is AI SEO worth it for small businesses?
It depends on two things you can find out before spending anything: whether customers in your area ask AI for your trade, and whether the answers name you. If they do and you are absent while competitors appear, the work has a clear target. If you are already named, you may not need it.
That is why Findable starts with a measurement rather than a proposal. The free check shows what AI says about you today; the paid audit records an approved question set before any work and again after four weeks, so the value is judged on a like-for-like comparison rather than assumed. Visibility does not guarantee leads or sales, and no one controls the engines.
AI SEO services for UK local businesses
Who can optimise a website for AI search?
Findable does, for UK local businesses. It is an AI visibility service: it measures whether a business is named on ChatGPT and Gemini, with Google AI Overview recorded where Google shows one, then works on the website and the evidence around it, and remeasures with the same approved questions. The AI SEO work is the middle step.
- Service and location pages that state the work and the place specifically.
- Business identity made consistent across the site, the Google Business Profile and directories.
- Technical crawl fixes and internal structure so the pages can be read.
- The same approved questions asked again after four weeks.
What Findable actually does
AI SEO that starts with measurement
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Step 1
Measure visibility
Record where the business is and is not named for realistic customer-style questions.
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Step 2
Clarify the business
Improve factual identity, service and location information that systems can read.
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Step 3
Improve the evidence
Work on crawlability, pages, internal structure and relevant external sources.
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Step 4
Remeasure
Ask the same approved questions again after four weeks and compare the result.
The work can include technical crawl fixes, clearer service pages, location clarity, internal structure, factual business information and relevant external evidence. The goal is to improve what AI systems can read, not to pretend Findable controls their answers. Read the measurement methodology.
Findable’s public research covers 941 UK businesses across 17 trades and 223 towns, with 61,848 citations logged. Those are our own local-business audit measurements, and results vary by trade and source type. Read the research.
AI SEO for local businesses
Local businesses have a specific relationship to AI search: service, town, business identity and local evidence need to make sense together. Useful service pages, accurate service areas, consistent profiles and a crawlable site can all help an AI system understand that relationship. Read the local-business guide.
AI SEO is broader than ChatGPT
Findable measures ChatGPT visibility directly, but AI search is not one platform. The service also considers Gemini and Google AI Overview where Google shows one. See the ChatGPT-specific guide, or how Google’s AI Overviews relate to conventional search.
- ChatGPT
- Gemini
- Google AI Overview, where shown
What AI SEO cannot guarantee
- No one controls ChatGPT or Gemini.
- AI answers and available sources can change.
- Recommendation positions are not fixed rankings.
- AI SEO cannot guarantee number one placement.
- Visibility does not guarantee leads or sales.
- Observational data does not prove every change caused an outcome.
The offer
Start with £99 and measure the change
It is £99 upfront, with remeasurement after four weeks. If measured AI visibility has not improved under the guarantee terms, the initial £99 can be claimed back. From week 6, ongoing service is £99/month: 12 payments in total, with a 12-month minimum term. See full pricing or read the guarantee terms.
Questions businesses ask
AI SEO, answered plainly
What is AI SEO?
AI SEO is a broad term for making a business easier for AI-powered search, conversational answers and recommendation systems to understand. It builds on technical SEO, useful content and clear business information, while also asking whether an AI system actually names the business.
Is AI SEO different from normal SEO?
There is significant overlap. Crawlability, relevant pages, internal links and useful content help both. AI SEO also focuses on clear business and service relationships, supporting evidence and recommendation-style questions. Normal SEO is not obsolete.
Does AI SEO help with ChatGPT?
It can improve the evidence ChatGPT may be able to read, but no one controls ChatGPT's answers. Findable measures ChatGPT visibility directly alongside the wider AI visibility work.
What is the difference between AI SEO and AI visibility?
AI SEO describes the improvement work. AI visibility is the outcome Findable measures: whether AI systems name your business for relevant questions and which sources support the answer.
Is AI SEO the same as GEO?
The terms overlap. GEO is commonly used for generative engine optimisation, or work intended to improve visibility in generative answers. Findable uses the clearer term AI visibility for its measurement and service.
Is AI SEO the same as AEO?
AEO usually means answer engine optimisation, focused on being surfaced in answer-led search experiences. It overlaps with AI SEO and AI visibility; the labels are not a single official standard.
Can you guarantee ChatGPT or Gemini recommends my business?
No. Models, sources and answers change, and Findable cannot control an AI system. We measure your starting visibility, improve the evidence available and compare the same approved questions again.
Do I need a new website?
Not necessarily. We inspect the evidence your current site provides first. The best improvement may be clearer service or location pages, better internal structure, consistent business information or technical fixes.
How do you measure whether AI SEO is working?
We record whether your business is named for an approved set of customer-style questions and which sources are cited. After the work, we ask the same questions on the same engines and compare the result.
How long before you measure results?
We take a baseline first and remeasure after four weeks. The same approved question set is used for the comparison, so improvement is measured rather than assumed.
Free check
See whether AI can find your business
Start with a free AI visibility check and see what the answers say about your business today.
Free. Takes a minute to request. No card.