AI visibility for businesses that need to be named
AI visibility means whether AI systems understand, trust and name your business when people ask for a recommendation. Findable measures that visibility for UK local businesses, improves the evidence those systems can read, and checks the same questions again after four weeks.
Free check shows exactly what AI says about you today. No card.
The definition
What is AI visibility?
AI visibility is whether an AI system names your business when a customer asks it a question you could answer. When someone asks ChatGPT, Gemini or Google’s AI for a plumber in their town, the answer is a short paragraph with two or three businesses in it. You are either one of those names or you are not.
It is a different measurement from a search ranking. A ranking is a position in a list of links; AI visibility is a place in an answer, drawn from the sources the engine read and trusted for that question. A business can rank well, be listed on the right directories, and still never be named.
Because answers vary between engines and between runs, it is measured by asking a fixed set of customer-style questions, recording who was named and what was cited, and asking the same questions again later. The methodology sets out exactly how.
Findable, in one paragraph
AI visibility services for UK local businesses
Findable is an AI visibility service for UK local businesses. It audits whether a business is named, cited or absent while competitors appear, for the questions its customers ask, on ChatGPT and Gemini, with Google AI Overview recorded where Google shows one. It then works on the website, profile and supporting evidence those systems read, and records the same approved questions again after four weeks.
- What
- An AI visibility audit, the improvement work, and a like-for-like remeasurement.
- Who
- UK local and service businesses: plumbers, electricians, locksmiths, heating engineers, accountants and others found by trade and town.
- Where
- The United Kingdom, measured town by town.
- Measured
- Named, cited and listed, on ChatGPT and Gemini; Google AI Overview recorded where shown.
- The work
- Service and location pages, business information made consistent, profile and directory evidence, technical fixes.
- Checked
- The same approved questions, four weeks later, compared side by side.
What happens when a customer asks
From a question to a name
A customer asks an assistant, the assistant answers with a few names, and Findable records who was in that answer and what the engine read to produce it.
-
Step 1 A customer asks A real question, with the trade and the town in it.
-
Step 2 The engine answers ChatGPT, Gemini, and Google AI Overview where Google shows one.
-
Step 3 A few businesses are named Two or three, drawn from the sources the engine read.
-
Step 4 Findable records it Named, cited, listed: the same questions again at week four.
-
01 · Understand
Be clear enough to be read
AI systems need usable evidence about what you do, where you work and who you help. A Google ranking or a directory listing alone does not guarantee a recommendation.
-
02 · Improve
Fix the evidence
We work on the pages, service and location clarity, business details, profiles and technical issues that make your business easier for an engine to understand.
-
03 · Recheck
See what changed
After four weeks we ask the same approved questions again. You see a measured comparison, not a vague promise that your AI footprint is better.
The difference between search and answers
Being indexed is not the same as being recommended
Search engines return lists of pages. An AI assistant may return a short answer with only a few businesses named. It draws on multiple sources, including websites and profiles, and needs enough consistent evidence to understand the recommendation it is making.
Being listed somewhere can make a business available to read. It does not mean the business was named. Findable measures both signals separately so the work is aimed at the gap that actually matters.
- 1 Indexed Search engines can find the page.
- 2 Listed Present on a source the engine can read.
- 3 Named One of the businesses in the answer.
What Findable measures
Questions real customers might ask
AI visibility audits
A Findable AI visibility audit asks the customer-style questions for your trade and town on ChatGPT and Gemini, records Google AI Overview where Google shows one, and writes down four things for every question:
- 01 Whether your business is named for relevant customer-style questions.
- 02 Which websites, directories and other sources are cited in the answers.
- 03 What ChatGPT and Gemini return, with Google AI Overview where Google shows one.
- 04 Whether the same measured questions produce a different result after the work.
That second line is how you see which competitors AI recommends instead of you: the audit records the names in each answer, question by question, so the gap is a list of businesses rather than a feeling. The free check does the same for a first set of questions.
The public research shows the broader findings; the methodology explains how to read them; Google AI visibility explains how overviews are recorded.
Why a business can be missed
These are examples we look for, not assumptions about every business:
- The website does not clearly connect a service with the places it serves.
- Important services or locations have no useful, crawlable page.
- Business details and third-party evidence are inconsistent or incomplete.
- Technical or content issues make important information difficult to read.
- A competitor has clearer supporting evidence for the same customer question.
- Existing pages are too thin to answer the local intent properly.
How it works
A measured four-week process
-
01
Baseline
Approve the questions that describe your market and record the starting result.
-
02
Find the gaps
Use the evidence to prioritise pages, clarity, profiles and technical fixes.
-
03
Make the changes
Improve what AI systems can actually read about your business.
-
04
Remeasure
Ask the exact same approved questions after four weeks and compare the result.
Your approved baseline question set is frozen for the comparison. That keeps the before-and-after measurement honest: the questions do not quietly change while the result is being measured.
Original research
Measured across 941 UK businesses
- UK businesses audited
- 941
- trades
- 17
- towns
- 223
- AI citations logged
- 61,848
Findable's public research covers 941 businesses across 17 trades and 223 towns, with 61,848 citations logged. Read the findings and see what the engines actually cited.
Go deeper
Explore AI visibility
The same measured approach, written for the question you are actually asking.
- AI visibility for local businesses Service, town and business identity: what a local answer needs.
- ChatGPT visibility Where ChatGPT names you, who it names instead, and why.
- Google AI visibility AI Overviews, why ranking is not inclusion, and how they are recorded.
- AI SEO services How the improvement work relates to traditional SEO.
- GEO services Generative engine optimisation, with a measured outcome.
- AI visibility for electricians Rewiring, EICRs, EV charging: making the service and the place clear.
- AI visibility for locksmiths Emergency entry, lock changes and the urgency in the question.
- AI visibility for plumbers Plumbing, boilers and heating, connected to the town.
- How we measure Named, cited and listed, and the same-question comparison.
The offer
Start with £99 and measure the change
It is £99 upfront, with remeasurement after four weeks. If measured AI visibility has not improved under the guarantee terms, the initial £99 can be claimed back. From week 6, ongoing service is £99/month: 12 payments in total, with a 12-month minimum term. See full pricing or read the guarantee terms.
Questions businesses ask
AI visibility, answered plainly
What is AI visibility?
AI visibility is whether AI systems name or recommend your business when a customer asks a relevant question. It is about being understood and supported by sources an engine can read, not simply having a page indexed.
Is AI visibility the same as SEO?
They overlap, because AI systems read websites and other sources, but they are not the same measurement. SEO is usually about a position in search results; AI visibility is whether your business appears in an answer and which sources support that answer.
Can you guarantee I will appear first?
No. Findable measures change rather than promising a permanent position. Answers vary between engines and runs. The offer measures your starting visibility, makes evidence-led improvements, and checks the same questions again after four weeks.
Which AI systems do you measure?
The core measurement uses ChatGPT and Gemini. Google AI Overview is included where Google shows one, so it is not treated as available for every question.
How long before you measure results?
We take a baseline first, make the agreed improvements, then remeasure after four weeks using the same approved question set and engines.
Do I need a new website?
Not necessarily. We start with what AI systems can already read, then identify the highest-value improvements. That may mean clearer existing pages, new service or location pages, better business evidence, or technical fixes.
What counts as improvement?
We compare how often your business is named in the baseline and remeasurement answers. A citation or directory listing can help an engine read your business, but it is not itself a recommendation or a guarantee of enquiries.
Free check
Find out whether AI names your business
Start with a free visibility check, then decide whether the evidence shows a problem worth fixing.
Free. Takes a minute to request. No card.